Fewer U.S. citizens consider climate change to be a “serious threat” compared to two years ago, even as scientific evidence demonstrates that the problem has become increasingly severe, according to a recent nationwide public opinion poll.

The Pew Research Center for the People and the Press survey suggests that climate change campaigns are not adequately explaining the latest science to an audience that needs to reduce emissions substantially in order for the world to avoid the most damaging effects of global warming.

The survey, conducted between September 30 and October 4 among a sample of 1,500 telephone respondents, suggests that 65 percent of the U.S. public considers climate change to be a “very serious” or “somewhat serious” problem. The results mark a decline in public concern from January 2007, when 77 percent of participants told a Pew survey that they were seriously concerned about climate change.

Read More: http://www.worldwatch.org/node/6300