Leaked Email Climate Smear was a PR Disaster for UEA
Monday, November 23, 2009 at 06:54AM The lay public, when presented with confusing data and competing arguments about climate change, deploy the mental shortcut of believing the people they most trust. Trust in the communicator is therefore crucial.
Unfortunately the three main climate change communicators: politicians, journalists and environmental campaigners, are among the least trusted people in society – fighting it out for bottom place in the ranking with lawyers and car salesmen. No one would pay any attention to them at all if they were not drawing on the aquifer of public trust in scientists.
But climate scientists have always misunderstood the dynamic of public belief and trust. They assume that belief will be built on their data and that public trust is merited by their authority. With the exception of a few outstanding communicators, they often make no attempt to speak to deeper values or make an emotional connection with the public – indeed they see that as contrary to their professional independence.
Read More: http://www.guardian.co.uk/environment/cif-green/2009/nov/23/leaked-email-climate-change
UEA, conspiracy in Climate Control, Global Warming 
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Reader Comments (1)
So in essence, we are handing away our freedoms in this huge debate about global warming to politicians and huge mega-corporations and not paying attention to scientists who make no effort to show that the entire debate of climate change is false and not based on any scientific evidence.